What the data shows

The presentation explores how AI-powered inboxes are changing the way email performance is measured.

Inbox placement

15–20% of legitimate emails never reach the inbox because of engagement signals, not spam content.

Engagement over time

Average click rates fell from 3.13% to 2.24% even as open rates climbed.

Sender trust

AI-powered inboxes evaluate senders over time, not just individual messages.

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