Summer 2021 means reopening! After long months of closures, businesses like restaurants and gyms can finally reopen in June. That makes it more important than ever to adapt your communication strategy to the new reality, reconnect with your customers, and even reach new ones.
To keep communication flowing, managing your databases properly is essential. Collecting email addresses lets you showcase your promotions or highlight new products and services. With your newsletter, you’ll capture your contacts’ attention, keep them well informed and, as a result, increase your sales!
So how do you grow your email database? One way is to use newsletter subscription forms. With Cyberimpact, you can create a custom form in just a few minutes! Add a subscription form to your platforms and start growing your contact list today! It only takes a few clicks to customize it for the occasion. What’s more, our subscription forms are responsive and you can publish them anywhere!
Watch this tutorial (in French) to learn how to create and customize a subscription form in Cyberimpact.
CYBERIMPACT’S NEW FORM EDITOR
https://www.youtube.com/watch?v=N9xuCZGLWvs
Here are some strategic actions you can put in place to collect more email addresses.
1. On your website
Your website is usually the first place people go for information about your products and services. That makes it the most logical place to gain new subscribers, and one of the easiest ways to do it.
Create a pop-up
To communicate effectively with visitors, adding pop-up windows can deliver surprising results! They do need to be well thought out, though, so they don’t become an irritant. When someone lands on a website, they take roughly 10 seconds to decide whether they want to stay. So you don’t want to hit them with pop-ups the moment they arrive, because they’ll probably feel bothered and may leave the page.
Your pop-up can take many forms: an information request form, a newsletter sign-up, or a discount or promotion offered in return.
Create a link to your subscription form
With our forms feature, you can host a form right on Cyberimpact and create a link that leads to it. It’s very simple: all you need to do is add a button on the page of your choice that redirects to your form.
Embed an HTML form in your footer or sidebar
If you have some HTML knowledge, you can embed a Cyberimpact form on your WordPress site in just a few clicks. It will be built right into your website’s pages, and the contacts you collect will be transferred directly to your Cyberimpact account.
To learn how to create a pop-up, create a link to your form or embed your form right on your website, read this article, which walks you through every step!
2. On your social media
Today, social media should be a priority when it comes to communicating with your community. Whether you want to reach new customers or retain existing ones, your various platforms are excellent ways to share your landing pages, contests, surveys and, of course, your subscription forms. Another simple strategy for growing your database!
You can take advantage of both organic and paid social media, since each offers a different reach. Let us explain in more concrete terms.
Organic social media focuses more on getting content in front of as many people as possible, free of charge. Paid social media, on the other hand, focuses more on conversions resulting from boosted posts, which are shown to a specific audience on your page.
Pin a post
On the organic side, what could be simpler than pinning a post with your form link to the top of your Facebook page? Create an eye-catching visual and write a post that makes people want to sign up! Offering a small discount or freebie in exchange for their information goes a long way toward collecting more email addresses.
Create a Facebook lead form ad
Are you familiar with Facebook’s lead form ads? Potential customers simply click your ad and their information is filled in automatically, without ever leaving Facebook! If you have an advertising budget, this can be a good option. Go to your Facebook Ads Manager to learn more.
Set up a chatbot on Facebook Messenger
A chatbot is a bot that can automatically send private messages to and interact with customers who visit your page, based on how you configure it. Among other things, it can answer frequently asked questions, explain how to book, share information about your promotions and collect email addresses. If you’re comfortable using this kind of software, you’ll see great results and collect more email addresses.
3. In your business
You can also ask your customers for their email address when they visit. This strategy is all the more worthwhile because these people are already customers; the goal is to keep them coming back by holding their interest. There are plenty of ways to go about it. Here are a few examples, but don’t hesitate to get creative!
Put your sign-up form link on your invoices
We’ve all received at least one invoice showing a link to a contest or a satisfaction survey. Offering something in return makes it easier to capture the customer’s attention. So one simple way to collect email addresses is to print your sign-up form link on customer invoices, along with a discount for signing up.
Hand out a promotional card
Here’s an easy tool to set up: share promotional cards with a QR code or the link to your form. You can ask your employees to leave these cards on tables or at the entrance of your business.
Place a QR code in strategic spots in your business
Display a large QR code that your customers can easily see and scan to access your form. Whether it’s to subscribe to your newsletter or enter a contest, this method delivers very effective results! Find out how to generate a QR code.
Ready to take action and grow your contact list?
Sign up for Cyberimpact today or contact our bilingual customer service team. We’ll be happy to guide you through your email marketing strategy!