Segmentation and Targeting
Send Targeted Emails
with Less Time
Tailored messaging for every audience, streamlining your workflow
and amplifying your brand’s impact.
Unlock Deeper Insights with Custom Fields
Personalize your contact database with any information you choose: membership status, departments, cities, interests, level of education, etc.
Target the Right Group with Segmentation
Filter and group contacts by location, interests, gender and more to deliver tailored campaigns that resonate.
Make Every Email Relevant with Dynamic Content Blocks
Show personalized content to each segment — all in one email. Highlight the right products, offers, or messages based on your contacts’ preferences and actions to boost engagement and save time.
Make Every Email Connect with Personalization
Use subscriber data like names, preferences, or behaviors to craft emails that feel tailor-made.
Key Benefits: Unlock the Power of Segmentation and Targeting
Improved Conversion Rates
By targeting the right audience with the right message, you can significantly boost sales and conversions.
Increased Engagement
Personalized messages resonate more deeply with recipients, leading to higher open rates and click-throughs.
Enhanced Customer Satisfaction
Tailored communications show you understand and value your customers, fostering loyalty, trust and fewer unsubscribe.
Better Data Insights
Segmentation helps you gather more accurate data on audience behavior, allowing for continuous improvement in your marketing strategy.
Streamlined Campaign Management
Automation and segmentation simplify the process of creating and sending targeted campaigns, saving you time and effort.
Higher ROI
By focusing on the most receptive segments, you can maximize the return on investment for each campaign, ensuring your marketing dollars are well spent.
Simple Pricing, Powerful Results
We believe in transparency and flexibility. Our pricing plans are designed to accommodate businesses of all sizes, ensuring you get the features you need without breaking the bank. Whether you’re just starting out or scaling up, we have a plan that fits your budget and helps you achieve your marketing goals.
| Segmentation & Targeting | Free | Basic | Plus | Pro |
|---|---|---|---|---|
| Tailor your email marketing like a pro | ||||
| Starting price (0-500 contacts) | Free | $22.04 CAD/month | $38.59 CAD/month | $49.61 CAD/month |
| Marketing automation | 30 days | |||
| Custom fields | 0 | 10 | 20 | 40 |
| Group creation (audiences) | Unlimited | Unlimited | Unlimited | Unlimited |
| Advanced segmentation | ||||
| Statistics on your mailings | ||||
| Dynamic blocks | ||||
| Customer Support (chat, email, phone) | 30 days | |||
| Book a DEMO | ||||
Examples of How Cyberimpact’s Segmentation and Targeting Features Work for You
Custom Fields
Store What Matters
A healthcare clinic uses custom fields to store patient details such as appointment dates, preferred services, and wellness goals. This allows them to send reminders for upcoming appointments or personalized health tips tailored to each patient’s needs.
Segmentation
Target with Precision
A nonprofit organization segments its donor list into groups based on donation frequency and amount. They send targeted campaigns to recurring donors with updates on ongoing projects and one-time donors with incentives to donate again.
Dynamic Content Blocs
Content That Adapts
A hospitality business creates a single email promoting seasonal packages but uses dynamic content blocks to show family-friendly offers to parents and luxury packages to couples based on their profiles
Personalization
Connect on a Personal Level
An education institute personalizes emails by addressing students by name and including course-specific updates, such as reminders for upcoming deadlines or links to relevant resources.
Your Possibilities Are Endless
Marketing Automation Resources
Why they choose Cyberimpact
See why more than 10,000 businesses and organizations trust Cyberimpact
FAQ
What is segmentation in email marketing?
Segmentation is the process of dividing your email list into smaller groups based on shared characteristics, such as location, purchase history, or engagement levels. This allows you to send targeted campaigns that resonate with each group.
How do custom fields help in email marketing?
Custom fields enable you to store unique data about each contact, such as preferences or the location or your contacts. Use them to enter any information that will help you find, target and segment your contacts, or to add personalized content tailored to each email recipient.
Learn how to create a custom field with Cyberimpact here.
What are dynamic content blocks?
Dynamic content blocks are sections within an email that automatically adjust based on recipient data. They allow you to send personalized content to different audience segments within a single email.
Learn more about Cyberimpact Dynamic content blocks here.
How does personalization improve email marketing?
Personalization uses subscriber data to craft emails that feel tailor-made, enhancing engagement and loyalty. By addressing recipients by name or referencing their specific interests, you can build stronger connections and drive better results.
Learn more about how to personalize your mailings with your contacts’ data here.
Can I import existing data into Cyberimpact?
Yes, Cyberimpact allows you to import your existing contact data and integrate it with custom fields and create groups. This helps you leverage your current information to create more targeted campaigns.
To learn more about how to import contacts into Cyberimpact, click here.
To find out how to create groups in Cyberimpact, click here.
Is Cyberimpact suitable for small businesses or non-profits?
Absolutely. Cyberimpact offers flexible pricing plans and features that cater to businesses of all sizes, including small businesses and non-profits. Our tools are designed to help you maximize your marketing efforts regardless of your organization’s size.
How do I get started with segmentation and targeting on Cyberimpact?
To get started, simply sign up for a Cyberimpact account, import your contact list, and begin setting up custom fields and segmentation groups. Our support team is available to guide you through the process if needed.