Email marketing is still a powerful tool for businesses to connect with their audience (as long as your content is not tagged as SPAM). Brands are increasingly investing in email […]

This year, we expect to see significant advancements in how emails are personalized, designed, and integrated into broader marketing strategies. The emphasis will be on the smart use of technologies […]

Prepare for a major change starting in February 2024 regarding the deliverability of email messages from Gmail and Yahoo! Indeed, on October 3rd, Gmail released a blog post revealing upcoming […]

Email marketing remains one of the essential cornerstones of any effective marketing strategy. However, with the ubiquity of online advertisements and consumers’ growing distrust of promotional messages, it has become […]

Email marketing has become an essential tool for businesses looking to reach their target audience effectively and personally. However, in their pursuit of quick results, some companies are tempted to […]

Last update: August 22, 2024 Many people think that email marketing has become an outdated marketing channel — that is false. While social media like Instagram, Facebook, Twitter, and Tik […]

Who hasn't heard of the email marketing software Mailchimp? It's probably one of the most well-known email marketing tools, thanks to the company's massive advertising efforts and investments. However, there […]

By 2022, 81% of small businesses use email as their primary customer acquisition channel, and 80% for retention, which is why email marketing is so important.