Have you ever wished you could send one email that feels personal to each of your subscribers—without building multiple versions or juggling endless lists? Sounds like a dream, right?
Well, WAKE UP because it’s now a reality with Cyberimpact’s latest feature: Dynamic Content Blocks! 🥳
With Dynamic Content Blocks, you can customize sections of your email based on who’s reading it, while keeping the rest of your content the same. It’s perfect for newsletters or campaigns where most of the message applies to everyone, but a few sections deserve a personal touch.
With personal touches always converting more than generic angles, learn why you need to discover more about Dynamic blocks and how to leverage it across industries, in this blog.
What Are Dynamic Content Blocks?
Dynamic Content Blocks let you create multiple versions of content within a single email. You set the criteria for each block—up to 20 per block —and Cyberimpact automatically displays the right content to the right subscriber.
The result?
- No more duplicate campaigns.
- No more manual list juggling.
- Just one smart email that adapts to your audience.
Benefits at a glance:
- Less time spent
- Fewer errors
- More engagement
Real-World Example: A Local Gym’s Spring Promotion
Let’s say you’re a local gym sending a spring promotion to all your subscribers. 90% of the email stays the same—the intro, your main story, the call to action. But your clients aren’t all the same:
- Some come for fitness classes
- Others are only interested in meal plans
- A few are new leads, just exploring their options
Different audiences connect with different visuals, based on their interests or identity.
With traditional segmentation, you’d have to duplicate the whole email and manage four separate sends. That’s time-consuming and easy to mess up.
But with Dynamic Content Blocks, it’s simple:
- Clients see an exclusive discount on training packages.
- Visuals change based on subscribers’ interests or gender.
- Nutrition-focused subscribers get a promo on meal plans.
- New leads? They see a free trial offer.
All within one smart campaign!
How Does It Work? (It’s Easier Than You Think)
1. Collect subscriber data (interests, behaviour, demographics, etc.).
2. Create your email in Cyberimpact’s editor.
3. Insert Dynamic Content Blocks and set your display criteria (e.g., “interest = meal plans”).
4. Preview and test how each segment will see the email.
5. Send one campaign—Cyberimpact handles the rest!
Learn some pro tips on dynamic content strategies!
See Dynamic Content Blocks in Action for Your Sector
Discover practical examples for how organizations in education, parks & recreation, hospitality, healthcare, small business, nonprofit, and government can use this feature to personalize communications and boost engagement.
Education Institutes
Use Dynamic Content Blocks to address the distinct needs of prospective students, current students, and alumni—all in one campaign.
- Prospective students see a “Discover Financial Aid & Scholarships” section.
- Current students get “Upcoming Registration Deadlines.”
- Alumni receive “Alumni Success Stories & Giving Opportunities.”
- Department-specific news blocks (e.g., new courses in STEM vs. Arts).
Parks & Recreation
Keep your diverse community engaged by showing each group the programs and updates most relevant to them.
- Families with children see “Youth Sports & Summer Camps.”
- Seniors get “Active Living Programs for Adults 55+.”
- Volunteers see “Volunteer Spotlight & Upcoming Opportunities.”
- Residents in different neighborhoods receive info on their local park events.
Hospitality
Personalize offers and updates for every type of guest, from families to loyalty members, using one campaign.
- Loyalty members see “Exclusive Spa Upgrade Offer.”
- Families receive “Kids Stay Free This Summer.”
- Past guests get “We Miss You—Special Return Guest Rate.”
- Subscribers interested in wellness see “Upcoming Yoga Retreats & Wellness Packages.”
Learn more about Hospitality Marketing
Healthcare & Wellness
Deliver targeted information and reminders to patients, improving outcomes and satisfaction while keeping communications compliant.
- Patients with upcoming appointments see “Your Visit Checklist & Parking Info.”
- New patients get “Welcome to Our Clinic—What to Expect.”
- Recurring patients receive “Wellness Tips & Preventive Care Reminders.”
- Different service lines (e.g., maternity, cardiology) get tailored education resources.
Small Business & Retail
Boost sales and customer loyalty by tailoring your messaging to where each customer is in their journey.
- New subscribers see “Welcome Discount on Your First Order.”
- Past buyers get “Recommended Products Based on Your Last Purchase.”
- Inactive customers receive “We Miss You—Here’s 10% Off.”
- Local customers see “In-Store Event This Weekend.”
Nonprofits
Maximize donor and volunteer engagement by delivering the right message to the right supporter, every time.
- Recurring donors see “Impact Report: How Your Gifts Helped This Month.”
- One-time donors get “Join Our Monthly Giving Program.”
- Volunteers receive “Upcoming Volunteer Opportunities.”
- Event attendees see “Photos & Highlights from Last Week’s Cleanup.”
Government
Ensure every citizen receives the most relevant updates and calls to action, boosting trust and participation.
- Residents in different districts see “Your Local Service Updates.”
- Seniors get “Community Programs for Older Adults.”
- Business owners receive “Small Business Grant Application Reminders.”
- All citizens see “Emergency Alerts” if relevant to their area.
With Dynamic Content Blocks, you can finally send one campaign that speaks to everyone—without compromise.
General Tips for Success using Dynamic Content
- Start simple: Use one or two criteria as you get comfortable.
- Preview your email: Make sure every segment’s experience feels seamless.
- Analyze and refine: Check your results and adjust your criteria for even better engagement.
Ready to Try Dynamic Content Blocks?
Log in to Cyberimpact and try Dynamic Content Blocks today! Want to see it in action?
Your subscribers—and your workflow—will thank you.
Happy emailing!