Latest update: November 23, 2024
Black Friday sales are huge for all businesses. And ever since 2020, e-commerce has grown exponentially. From 32% between 2019 and 2020 to a whopping $4.12 trillion worldwide in 2024.
Regardless of your business industry, Black Friday and Cyber Monday have been added to the consumer’s calendar as the most important shopping days of the year, and they are now considered the new Boxing Days for Canadian businesses as well. B2C businesses have a direct opportunity to increase Q4 sales. B2B businesses can also take advantage of the high-consuming holiday, or support clients in doing so.
No matter how you plan to enjoy this holiday to grow your business, you must be prepared to maximize your chances of success during this busy weekend.
Get yourself ready for Black Friday Sales
Email sequences are a great way to plan your Black Friday campaigns and save time. At Cyberimpact, we suggest setting up email sequences a few weeks before the main event to keep your contact list up to date with your plans. If you haven’t tried out planning an email sequence, it can be an effective tool to increase engagement among your contacts.
What to send?
What products/services will you be offering? What will the benefits or discounts be?
When to send?
On Black Friday or Cyber Monday? Before or after? Don’t hesitate to create intrigue about your offers. Your website, emails, and social media are great tools to create hype a few days or weeks leading up to the event.
How to send an email sequence?
Your customers want to know how and where they can purchase your products and services… Where can they shop: offer valid in-store and/or online? Is curb-side pickup available? Do you offer free shipping and/or express delivery within a specific area? Talk about it!
Conditions?
Are there any purchase conditions, and what is your return policy?
A 4-part email sequence
Once you’ve answered these questions, you can plan your email sequence.
Examples of effective sale, offer, or event announcements:
Email 1: Announce the arrival of Black Friday—Save the date —November 27 (this must be sent a few weeks ahead, so get moving, there’s no time to waste!)
- Pique your customer’s interest! Which product or group of products is likely to have an impact?
- Don’t forget to talk about your purchase options, reservation for pickup, delivery, etc.
Email 2: The event starts tomorrow, don’t miss it! (For Black Friday: send on Thursday, November 26 —For Cyber Monday: send on Sunday, November 29)
Email 3: The day of the event—Ready, set, shop! Don’t pass up these deals!
Email 4: The sale has been extended for Cyber Monday!
Take advantage of email to nurture the relationship
More than ever, email is your best ally to keep in touch with your customers and members. For a successful customer journey, don’t hesitate to check in with your leads every step of the way.
Other ideas to explore:
- Offer complementary products/services to your customers in order to generate new sales.
- Offer an automatic discount coupon to someone who has clicked a particular link in your newsletter, in an attempt to generate action. This can all be done with Cyberimpact: our automated marketing scenarios make it easy and effortless.
- Send an exclusive offer to your top buyers. For example: Thank you for being a loyal customer, enjoy 20% off your next purchase.
- Purchase online, pick it up in-store.
With Cyberimpact, setting up these scenarios is easier than ever. Upgrade your plan now to add automation to your campaigns!
If you want to keep in touch, think Cyberimpact!