If you’ve explored digital marketing before, you know one thing remains constant: email marketing is essential. Are you searching for a free alternative to Mailchimp or the best free alternative to Brevo? Do you need free email marketing tools that fit your needs without breaking the bank? Here’s a comprehensive overview of the best-performing platforms to boost your email marketing strategy.
Why email marketing still matters
In recent years, email marketing has established itself as one of the most effective ways to connect directly with customers. In 2022, 81% of small businesses considered it their primary acquisition channel, while 80% used it for customer retention. Choosing the right free email marketing platform is crucial to maximize your impact.
Best free email marketing software in 2025
When searching for the right service, you’ll quickly notice the wide variety of options. Some platforms focus on advanced features, while others emphasize ease of use. We’ve analyzed and tested several options to bring you the most effective ones.
Top Free Email Marketing Tools:
Before diving into the details, here’s a quick summary of the best free email marketing tools we’ll cover, along with the limitations of their free plans.
How we evaluated these free email marketing tools
We based our analysis on publicly available information from each tool’s official website. This article is not sponsored, and we are not paid to promote any particular platform. Our goal was to select diverse tools that cater to different business needs, offer bilingual support, and have positive user reviews.
Many free email marketing platforms provide a no-cost plan up to a certain number of contacts or email sends, allowing you to test the platform before committing to a paid plan. After all, you don’t want to pay for features you won’t use!
What to look for in the best free email marketing software
The number of subscribers and emails included in the free plan: some email marketing platforms offer a free plan based on the number of emails you can send per month while others are based on the number of suChoosing a free email marketing tool shouldn’t mean sacrificing quality. Before deciding on a platform, ask yourself these key questions:
✅ Scalability – Will this tool grow with my business?
✅ Contact & Sending Limits – Does it restrict the number of emails per month or the number of contacts?
✅ Email Templates – Does it offer customizable, industry-specific templates?
✅ Customer Support – Is support available in English and French?
✅ Automation & Segmentation – Does the platform allow for advanced targeting to improve conversions?
Overview of the best free email marketing platforms
Cyberimpact – The Best Free Email Marketing Tool in Canada
A simple, effective platform to create, send, and automate email campaigns.
Cyberimpact stands out as a Canadian email marketing tool designed specifically for SMBs. Its intuitive interface makes it easy to use, even for beginners in digital marketing.
Cyberimpact’s Free Plan Includes:
✔ Manage up to 250 contacts with unlimited sends
✔ Access a variety of bilingual email templates (English & French)
✔ Create signup forms and pop-ups
✔ Unlimited user accounts
✔ 30-day trial for micro-surveys
✔ Customer support (chat, email, and phone) for 30 days
What makes Cyberimpact unique is its exceptional customer support, available in French and English, and its compliance with Canadian anti-spam laws. All data is hosted in Canada, ensuring better email deliverability and privacy compliance.
Cyberimpact Pricing: Free for up to 250 contacts with unlimited email sends (no credit card required).
Mailchimp – A Versatile Email Marketing Platform
The most popular email marketing tool, with over 12 million users.
Mailchimp is an American platform designed for businesses of all sizes across all industries. It integrates with 250+ applications, including QuickBooks, Shopify, Zendesk, and WordPress.
Mailchimp’s Free Plan Includes:
✔ 500 contacts with a 1,000 monthly email limit (500 per day max)
✔ AI-powered email design assistant
✔ Integration with 250+ apps
✔ Social media and content management tools
✔ Free website and landing page creation under the Mailchimp domain
Important for French-speaking users: Some sections, such as the footer of emails, may be difficult to customize in languages other than English.
Mailchimp Pricing: Free for up to 500 contacts, with 10,000 emails per month (500 per day max). No credit card required.
Brevo – A Powerful Automation Platform
Formerly Sendinblue, Brevo is a French all-in-one digital marketing platform.
Key Features of Brevo’s Free Plan:
✔ Unlimited contacts management
✔ Send up to 300 emails per day (supports up to 100,000 contacts)
✔ Basic automation tools (limited to 2,000 contacts)
✔ Advanced audience segmentation
✔ Signup forms & landing pages
✔ Transactional email sending
✔ Customer support via email only
While the free plan limits daily email sends to 300, Brevo compensates with 100,000 contact management and advanced features, making it an attractive option for small businesses and startups looking to launch email marketing campaigns without an initial investment.
Brevo Pricing: Free for up to 300 emails per day and 100,000 contacts (no credit card required).
MailerLite – A Clean & Minimalist Email Marketing Tool
Perfect for advanced marketers looking for flexibility and automation.
MailerLite stands out for its simplicity and minimalist approach. It offers an intuitive interface that’s easy to navigate, even for beginners.
Key Features of MailerLite’s Free Plan:
✔ Manage up to 1,000 subscribers with 12,000 monthly email sends
✔ Automation tools with an intuitive builder for custom workflows (limited features in the free plan)
✔ Create a website and up to 10 landing pages to strengthen your online presence
✔ Powerful and unlimited segmentation features for precise audience targeting
✔ 30-day free customer support via chat and email
No pre-designed email templates are available in the free plan.
MailerLite Pricing: Free for up to 1,000 contacts and 12,000 emails per month (no credit card required).
Cakemail – Marketing Tool with 600+ Pre-Designed Templates
Cakemail boasts hundreds of pre-designed email templates, ensuring a solution for every industry and campaign type.
Key Features of Cakemail’s Free Plan:
✔ Manage up to 500 contacts with 6,000 monthly email sends
✔ Access to 600+ professional and customizable email templates
✔ Email support
✔ AI-powered content generation
Cakemail is particularly well-suited for businesses new to email marketing. While the free plan has some limitations—such as only one audience/group—it provides a solid foundation for launching effective email campaigns.
Cakemail Pricing: Free for up to 500 contacts and 6,000 emails per month (no credit card required).
Zoho Campaigns – A Smart Solution for Interactive Emails
If you’re already using Zoho’s ecosystem, Zoho Campaigns is a great addition.
This platform allows businesses to send personalized emails, create advanced marketing automations, and integrate seamlessly with other Zoho tools like Zoho CRM.
Key Features of Zoho Campaigns’ Free Plan:
✔ Manage up to 2,000 contacts with 6,000 monthly email sends
✔ Up to 5 users per account
✔ Signup forms & access to a limited template library
✔ Customer support via phone and email
✔ Option to buy email credits without a monthly or annual subscription
Zoho Campaigns Pricing: Free for up to 2,000 contacts and 6,000 emails per month (no credit card required).
Benchmark – Email Marketing Platform for E-Commerce Businesses
Benchmark is an email marketing platform designed with e-commerce businesses in mind.
Key Features of Benchmark’s Free Plan:
✔ Manage up to 500 contacts with 3,500 monthly email sends
✔ Basic segmentation tools
✔ Access to a large library of pre-designed email templates
✔ One signup form creation
✔ Basic marketing automation tools
✔ Live chat support
Benchmark’s e-commerce focus sets it apart, particularly with its Shopify integration, which allows businesses to import Shopify contacts and promote products directly in emails.
Benchmark Pricing: Free for up to 500 contacts and 3,500 emails per month (no credit card required).
Which Free Email Marketing Software Is the Best?
Each platform has unique strengths and benefits, making it important to choose the one that best suits your business needs, resources, and level of expertise.
However, if you’re looking for a simple, effective, and Canadian-friendly solution, Cyberimpact stands out as the ideal choice. With its easy-to-use interface, bilingual customer support, and compliance with Canadian anti-spam laws, it’s a must-have tool for businesses operating in Canada.
Additionally, Cyberimpact’s free plan allows for unlimited email sending, making it an excellent choice for small businesses and growing organizations.
👉 Ready to try a free email marketing tool? Explore the options and start building better campaigns today!